Mobile App · UX Research · UI Design
Family of Eateries
A Unified Brand Hub for Multi-Restaurant Experiences
01 — Overview
A Unified Brand Hub for
Multi-Restaurant Experiences
Family of Eateries is a minimal brand-hub app designed to unify multiple restaurant brands under one digital ecosystem while preserving their individual identities and primary user behaviors.
The core challenge: how do you build one app that serves three completely different restaurant experiences — without flattening what makes each brand unique?
Goals
- Connect multiple restaurant brands under one ecosystem
- Preserve each brand's influence and primary user behaviour
- Simplify user decision-making across very different dining contexts
- Encourage cross-brand discovery and exploration
- Build a scalable system ready for future brand expansion
02 — Design Process
From research to
refined product
Research
- Defined business objective and ecosystem opportunity
- Identified core user intent patterns — reserve, order, explore
- Analysed brand differentiation and behavioural context
- Conducted competitive review of multi-brand restaurant models
- Mapped experience gaps in fragmented digital ecosystems
Ideate
- Explored brand-first vs menu-first experience models
- Brainstormed scalable navigation structures
- Mapped cross-brand user journeys
- Evaluated contextual primary action strategies
- Defined modular architecture approach
Design
- Created low-fidelity wireframes to validate structure
- Developed scalable information architecture
- Built modular design system with reusable components
- Designed brand-adaptive UI framework
- Established consistent interaction patterns
Test & Refine
- Prototyped cross-brand navigation flows
- Evaluated clarity of contextual CTAs per brand
- Identified friction points in user switching behaviour
- Refined hierarchy and action prioritisation
- Defined future scalability and iteration roadmap
03 — User Experience
Designing for three distinct psychological journeys
- By mapping distinct user journeys, the design addresses the psychological "decision-friction" unique to each brand.
- Curated Discovery — focused on high-engagement storytelling and immersive visuals for Ceviche's fine-dining audience.
- Utility Journey — for Crispy's 12+ location network, I streamlined the Information Architecture to minimise clicks-to-checkout with a one-tap location selector and high-velocity ordering paths.
- Cross-brand Switching — contextual navigation that surfaces other brands naturally without disrupting the user's primary intent.
04 — Wireframing
Structure before style
Before applying visual identity, we established a structural skeleton that prioritised cross-brand navigation. The focus was on ensuring the Primary Action remained intuitive across very different restaurant aesthetics.
Low-fidelity sketches let us test information hierarchy quickly — validating that users could identify the core CTA for each brand within three seconds, regardless of the surrounding visual language.
05 — User Journey Map
Mapping the end-to-end experience
06 — Final Design
Bridging the gap between
fine dining and fast food.
Celebrating the unique identity of every brand while maintaining a seamless, high-fidelity user journey.
